Custom web design from Bluish, the studio of designer Dulcie Fulton

I craft effortless user experiences that clearly communicate your message. Uncluttered, intuitive, elegant and on-brand; site designs are driven by in-depth discussion & understanding of your needs and objectives together with those of your target audience. With a focus on functionality and usability, Bluish sites reward repeat viewing and are built to last.

My career spans over a decade, giving me the knowledge, expertise and personal insight to offer on-going advice and consultancy. Over time I can grow to know your company and brand almost as well as you do yourself, and help you gain the most value from your online activities.

Equally comfortable working with individuals, SMEs or large corporations, I can work within almost any budget regardless of size. I deliver what I promise, on time and for the price agreed. Get in touch to find out what I could do for you.

Contact

Dulcie Fulton
Email me
T: +44 (0)1584 875 775
M: +44 (0)7799 063 232

I'm based in the beautiful black & white medieval market town of Ludlow in South Shropshire, just a couple of minutes walk from the castle.

Services

Design
User interface and graphic design with a particular emphasis on simplicity and clarity of presentation.

Illustration & image-making
Pen & ink drawings, vector and bitmap artwork.

Branding
Identity design and development.

Production
Hand-coded standards compliant XHTML and CSS, efficient media optimisation.

Project management
Keeping all aspects of the project on track.

Consultancy
Proactive down-to-earth approach covering all aspects of your business, not just the online side.

Search engine optimisation
Natural search optimisation, keyword research, ongoing refinement and guidance.

Maintenance
Timely site updates ensuring brand integrity, consistent tone of voice and ongoing quality.

Training & technical support
Providing guidance and assistance to in-house staff.

Education
An optional added extra offering advice & explanation to build knowledge and understanding.

Clients

Since founding Bluish in 1996 I have worked with a diverse range of clients including ad agencies (JWT, APL, WCJ), startups (Sportingbet, Bluepet), organic producers & suppliers (Organics Direct, The Organic Delivery Company, Yeo Valley Organic), large corporates (Warner Bros Pictures, Nestlé, UDV, BT, P&U) and other design companies and creatives.

I like my client list to represent where Bluish is now, so the names you see listed above are the more recent or active clients on my roster.

Awards

BT Digital Music Awards 2005
Best Digital Promotion
Robbie Williams Radio

Apple Design Award 2004
Best QuickTime Content for Promotion
Robbie Williams Live At Knebworth

Webby Awards 2003
Best Music Site & People's Voice Award
Flaming Lips site

News

Current projects:

New work

Cerro Victoria
Brand identity, imagery and site design for this independent prog-rock band to support their debut album.
July 2007

Finlay Cowan
Site for fantasy artist Finlay Cowan promoting his fantasy art school, workshops, books and prints.
January 2007

Drop me a line if you have a project you'd like to discuss. I'm always happy to chat through ideas and possibilities.

Ongoing site maintenance

The Cone
Twisted Products approached Bluish to take over maintenance of their site in mid 2007.
Since July 2007

Arni & Kinski
The directing duo spotted a Bluish promo for EMI featuring their Glosoli video and requested a site along the same lines; clean, simple and understated.
Since 2007

Stephen Jones Millinery
Designed primarily for press use, a site for the top London milliner. It's updated quarterly in line with the fashion seasons. Redesign in progress.
Since 2002

Storm Thorgerson
An ever-growing portfolio website showcasing a diverse range of Storm's work alongside news, anecdotes and shopping (get your signed prints here!).
Since 2001

Science Photo Library
Whilst working on the new site design I am also maintaining the existing site.
Since 1999

If you'd like me to take your site under my wing let me know what needs doing and we'll work out a plan together.

Archive

Starsailor
A subtle, dynamically sizing Flash band site. Everything you'd expect, including plenty of audio and a fully featured calendar combining gigs, release dates and appearances.

Robbie Williams: Radio
Complex skinned QuickTime player: a hand-drawn radio (by yours truly) and handwritten/drawn content screens for 19 tracks. Won Best Digital Promotion in the 2005 BT Digital Music Awards.

The Concretes
A deceptively simple Flash mailer inspired by paper engineering. Pull, rotate and slide to select content. Had a lot of fun doing research for this one...

Robbie Williams: Knebworth
Skinned QuickTime player with an elaborate window mask and shaped video playback area. Won an Apple Design Award in 2004: 'Best QuickTime Content for Promotion'.

Science Photo Gallery
Custom e-commerce site for the gallery offshoot of Science Photo Library, produced in 2003 to coincide with the 50th anniversary of the discovery of DNA.

Flaming Lips
Won 'Best Music Site' & 'People's Voice' in the 2003 Webby Awards. Integration between Flash nav and HTML content allows dynamic updating and unbroken audio streams throughout.

Pink Floyd Echoes
Won 'Best Promotional Campaign' in the 2002 BT Interactive Music Awards. Pictorial random navigation connects images, anecdotes, lyrics, video and audio.