Bluish is a digital design studio run by Dulcie Fulton. I've been creating refreshingly simple websites and brand identities since 1996.
All my work is bespoke. It's underpinned by research, understanding and clear thinking and is carefully crafted to exacting standards. I'm naturally detail-orientated, thorough and conscientious, and care as deeply about small projects as I do about the larger ones.
Collaborating with other specialists if a project exceeds my own capabilities, I assemble and manage project teams from a trusted network of partners. In this way I can offer an appropriate, timely and cost-effective solution to each brief.
My experience covers music, fashion, arts, media and corporate sectors. I build close collaborative relationships with local, national and international clients ranging from sole traders through to large corporations. Alongside work for my own clients, I also freelance for other design groups and agencies.
Originally London-based, having studied graphic design at Camberwell College of Arts, I relocated to Ludlow (Shropshire) in 2006. I live and work with technology partner Bridging Unit, with whom I often collaborate.
Read on to find out more about how I work, or get in touch if you've got a project you'd like to discuss or you'd just like to say hello.
Liz Hyder, author
Preena Gadher, Managing Director, Riot Communications
In an increasingly noisy digital world, I aim to create simple yet engaging websites that enable users to easily achieve their objective, whether that's finding the perfect stock image, or booking a complementary therapy session.
I ask a lot of questions to gain an in-depth understanding of my client's business, the desired outcome of the project and the needs of the target audience, then design accordingly using appropriate technologies. I try to simplify, refine and remove all unnecessary elements without sacrificing beauty.
I can either work alone or hand-pick a small team of specialists (many of my projects involve my technology partner Bridging Unit). I'm also happy collaborating with in-house developers and external suppliers.
Code is standards compliant and hand written. I build websites with organic SEO in mind so that they naturally achieve good rankings.
For flexible content management I recommend Craft CMS.
I use Shopify to build cost-effective and feature-rich e-commerce websites, often for contemporary craftspeople. E-commerce services include store setup, theme customisation, bespoke theme design and email newsletter design.
See a selection of my digital projects.
My branding and identity work follows similar principles to that of my web design; ideas are research-driven and simplicity of form is a recurring theme.
See a selection of my identity projects.
I often work with agencies and other design groups, though I'm generally not able to publicize those projects. I love to get my teeth stuck into big brands, and work well alongside other creatives and developers.
I'm sensitive to a brand and pre-existing body of work and, with a keen eye for detail and consistency, able to extend design and tone of voice across new applications.
Please get in touch if you think I'd be a good fit for your agency.
Planning effective information structures.
Creating well-structured content that communicates the appropriate message.
User interface and graphic design with a particular emphasis on simplicity and clarity of presentation.
Pen & ink drawings, vector and bitmap artwork.
Identity design and development.
Hand-coded standards compliant HTML5 and CSS, efficient media optimisation.
Keeping all aspects of the project on track.
Proactive down-to-earth approach covering all aspects of your business, not just the online side.
Natural search optimisation, keyword research, ongoing refinement and guidance.
Email newsletter design. Campaign management.
Design and print of business cards, invitations, personal stationery, beer mats and paper goods in my letterpress studio.
Timely site updates ensuring brand integrity, consistent tone of voice and ongoing quality.
Providing guidance and assistance.
Advice & explanation to build knowledge and understanding.
Annie Garthwaite, Managing Consultant, Annie Garthwaite Communications
Georgina Franklin, Owner, Georgina Franklin Jewellery
Here's a list of the lovely people I've enjoyed working with since founding Bluish in 1996.
If you'd like to add yourself to this list, please get in touch.
Richard Waters, Lonely Planet author and freelance journalist
Rob Byrne, the Rob half of the Liz & Rob wedding invitation
Not that I go in for these things much nowadays, but here's a few from my music industry past...
Best Digital Promotion: Robbie Williams "Radio" skinned QuickTime player for EMI Records.
Best QuickTime Content for Promotion: Robbie Williams "Live at Knebworth" skinned QuickTime player for EMI Records.
Best Music Site & People's Voice Award: The Flaming Lips "Yoshimi Battles the Pink Robots" website for Warner Bros Records.